In my opinion the authors of the article “Building a leadership brand” makes a lot of key points that agree with our text book concerning the 6 key steps in strategic leadership. The article talks about using a “leadership brand” as their type of strategic business plan. The approach that they used was the “outside-in” approach. This approach lets the companies decide what should be known by the customers. For example: If the company has good management skills, then they would incorporate that into the slogan that they want to be known for within the company.
The book and the article both touch on key factors of running ones own company. Each set of key facts are slightly different due to people/companies being individuals. Every company is different in the way that they run their business effectively, also in the types of employees that work their. The text book, the author “Dave Ulrich, and also Jack Welsh have great points of their own, which all stay closely tied to the main key points of becoming a great leader in the business world.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment