In my opinion the article "Building a Leadership Brand" and our text book share the same views on leadership. In order for a company to succede they need to have strong and intellingent leaders who clearly state their goals and follow through with them thoroughly. If the leaders of a company work hard and set a good example it is likely that the rest of the company will folllow due to the respect their superiors have earned from them.

After watching the video and reading the article i feel strategic leadership is the only way to lead a business. Jack Welch used a pretty simple strategy backed by the best leaders he could possibly find and became very succesful. In the end i feel good leadership will always get the job done.