By the late 1990’s network trafficking began to grow rapidly. Crowe’s anticipation of the growth allowed him to raise funds in order to make his company a major producer of fiber optics. By having everything planned out investors were eager to get into the business early. With the knowledge that internet network traffic was doubling every hundred days his company was able to cut costs in order to raise demand. Crowes plan turned out well and level 3 communications was able to make billions.