Level 3 Communications Question # 1 - Sandra Adams

In the late 1990s, the strategy of Level 3 Communications was to build a state-of-the-art fiber-optic network to balance the growing demand of the Internet. The increase in fiber-optic cables would provide stronger communications between networks and large cities. Also, the forecasted demand would be so elastic that by lowering the price by a small portion would bring in more customers. The strategy used by Level 3 Communications would have been extremely successful, but unfortunately for them, too many other companies were executing the same idea.