Communications Question # 3 Tyler Bishop

Level Three Communications strategy was to “raise money, rapidly build a high-capacity fiber-optic network that linked major cities in the United States, and then cut prices to attract demand from major users of fiber-optic networks…” Crow initial strategy did not work and actually ended up putting Level Three in bankruptcy. However they managed to stay afloat and went into a different direction with the company.

However, even with the failure of the initial strategy Crow believes that his first strategy will work in the future. I don’t think the plan was unrealized, in the technology business it is impossible to predict the future. Sometimes people and companies are lucky with their strategies and others backfire like Level Threes did. Crows initial strategy is still part of the company, but they have expanded their business strategies instead of just focusing on the initial strategy that failed.