Level Three Communications #2- Jenna Giardina

Level 3 was able to raise so much money because of a couple reasons. One what Crowe was selling was basically a promised money maker. "Once the fiexed costs were covered, it would be like printing money". Also Crowe got money from investors because he showed that soon enough there would be not enough capacity for the rapid demand that was comming and if Level 3 became involved then it was an instant money maker. Investors I think were also eager to jump in because of his clear strategic plan that promised a big pay off in the end.