Assignment #2- Case Study Blog

Since I am a business major in the area of Marketing, I have been exposed to the case study teaching approach multiple times in my academic career here at Franklin Pierce University. To me, this is a very useful and popular technique used by many professors. Basically, a case study is a type of learning where you read an excerpt about a company of some kind out of a textbook and look at some of the problems they are having. Once you are finished reading the information given, you need to look at the questions that follow and analyze all of the data and info you have read and see what you would do to help solve these problems the company is having.

The best way of approaching a case study is to first and foremost, of course, read it thoroughly. While doing this you want to make notes and highlight areas of importance. Another important and helpful technique to use is to make a little outline with all the important aspects bulleted. Once it is pretty much summarized and easy to work with you can look at the questions that follow and see how you would approach all the problems the company is having and answer all the questions as thoroughly as possible whether in a group or on your own.