Level Three Communications is an interesting company. It has a very specific strategic plan on when, how, and why their company was going to be successful. Level Three took an optimistic look at the potential for great profit in the future. Unfortunately though, I do not believe Level Three took into account any of the drawbacks or threats that were also foreseeable in the future. The company was so caught up with the idea of flooding the market with this new technology that was essential to the world, that they did not think of other advances in technology which would also make business communications more proficient and profitable.
Level Three had a remarkable business plan. Their only flaw was the fact that they did not recognize their threats, those being competitors, advancements in technology, and capitalistic greed. Best thing they need to do is to acknowledge not only your competitive advantages but also your threats and risks.
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