My Reaction to tip # 5 Jonathan Coltrain

After looking through the article and reading each tip, i found that tip number five stuck out the most to me. It was a tip called "skeptical view of "peer group" comparison. Basically it is a tip saying that inorder to keep up with other companies in the same field, you need to keep up with wages that other companies offer. Although the companies they mention do differ in size and overall income, I still feel in a business related world if you want the best employees on your job offer the same wage as the other business if not alittle more. This way you will be able to hire your fair share of well qualified employees. Your business will not be sucessful if the company down the street offers the same product, but the employee is making with more effort becuase he or she's salary is higher.