Google has many simple, but key competitive advantages. The most prevalent being their programming behind the search engine. It searches for the most relavent results and list them from most relevent to least. I also believe that a large portion of its success is due to its simplicity, and "Less is more" appearence. When someone wants to search for something on the web, they want answers and nothing more. The rest of the competition offers many other services, which doesnt make them bad, in fact it seems to work against them. Now that Google bought youtube.com it seems that their winning streak is not over. Another competitive advantage is their google toolbar, it provides quick access to customers without wasting time.
I'm sure that Google has isolated itself from competitors becuase it already has an incredibly valuable chunk of market behind it, and not to mention a long standing reputation with its loyal customers. In order to keep its competitors from moving in on them, they have to move forward. Purchase new ventures, and thats exactly what Youtube is.
Monday, October 15, 2007
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment