Monday, October 15, 2007
Google Question #3- Andrew J. Gordon
So, competitors such as Microsoft and Yahoo.com do have the capabilities and the assets to compete with Google.com as a corporate entity, to compete with one another as a search engine though is another question. Google was rated the # 1 most recognizable brand name in the world for 2007. It beat long lived countries such as General Electric, BMW, and McDonald's. This brand name identification is priceless. I do not believe Microsoft and Yahoo can mimic that success. When it comes to search engines Google has a monopoly over the industry. Now, even using the same algorithms as Google i do not believe the same success can be mimicked. Google has infiltrated and flooded the market to a point where there is no room for another competitor or competitors at all. Competitors have been eliminated. The only way I could possibly see a competitor moving in on the success of Google, is if there was a managerial or cultural error on the part of Google such as the incident with Yahoo.com and Nazi memorabilia in France. Its going to take a major failure on the part of the governance of Google to topple its success even while competitors threaten Google with simple and easier versions of search engine the simplicity and brand name acceptance is priceless.
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3 comments:
Google Qestion #1- Bishara
The value google creates for its customers is the ability to find specific and useful information on a topic. The value google creates for advertisers is more visits to their websites. This value translates into higher revenues and profits because google uses a bidding process. Therefore advertisers will bidd more money to be at the top of a given search.
Google Question #1- Mallory Clynes
The value that Google creates for customers is the benefit of a search engine. The value that Google creates for advertisers is the idea of some kind of revenue. Google sells advertisers words that customers might search. Essencially, this is a way for advertisers to gain some kind of revenue for their company/organization.
Google Question #2- Mallory Clynes
Google has many competitive advantages of which include being financially balanced and doing a thorough job of reseaching the competition. Two of Google's closest competitors is AOL and Yahoo. Google is known as being the search engine that is fast and very effective as well. They also help out with advertisers. Google does this by selling them words that customers usually search and they each get profit from it.
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