mission- Googles mission is to be known as one of biggest search engines not limited by language. It not only has text, but images. It also is used to promote products. For one of my classes we have to review a few stocks and in the past month google has jumped about 50 points which shows significant success. On top of that it continues to expand. It has started tracking what people search for how long they are searching for these items and has numerous follow-ups.
vision- It's vision is to be ahead of the industry and change it in ways that make it unique while also making it the dominant player in search engines
values- To focus on the user. To do one thing really well, not to over extend themselves, faster service is better then slow, You don't need to be at your desk to need answers. to provide more information then what is out there
Core competency-To support every changing technology. One example was Northwestern University, had to discontinue previous alumni's e-mail accounts because the system couldn't support it. They used a google application to make use of the old accounts so that alumni's wouldn't lose contacts with their friends after graduation.
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