Saturday, October 13, 2007

Google Question # 1 - Sandra Adams

The value that Google creates for customers are a more accurate search results for what they are looking for. The value that Google creates for advertisers is a way to generate more traffic to their websites.
This value translates into higher revenues and profits because customers are more likely to use Google for their searches because it will yeild results they are looking for and provide advertisers with a way to pay a low price for more traffic. Since the price advertisers are paying are so low, they will pay more to be on the first page for the results of a keyword search, which results in a profit for Google.

2 comments:

KToelken said...

Google Question # 2 – Kyle Toelken

Google is a much innovated organization through hard work and determination. They strive on being the best at what they do. Their competitive advantage lies in their value creation, low cost, and their differentiation for the service that they provide. Having a competitive advantage over another company can come in so many different aspects of the services that you both are trying to portray. One company could be better at one thing but not another, visa versa. Google’s competitive advantage lays in their ability to out smart other organization in the fight to be the best in the search engine business.
No competitive advantage is always going to be on your side of the spectrum. Once a competitor see’s or even hear how you are going to draw in customers, they are going to take your idea, change it, and then come out with an idea one step higher than yours. The only reason why Google might be safe is because they have gotten so big in the past few years that they are becoming untouchable for anyone to even compete with.

Ronnie Vajdak said...

Google Question # 3 - Ronnie Vajdak

The only advantage competitors like Yahoo and Microsoft might have are their names. Since these two companies have been in the computer business much longer than Google - their names are well known and people might think of them first when choosing a search engine. However, with Google's innovative technologies and competitive sponsor payouts, I think the advantage of a name will not be enough to push these companies out ahead of Google. This is expecially true when considering the Google has begun expanding into many of the areas which companies like Yahoo once dominated - news, real estate, finance and other popular services. With Google already being perhaps the most well known search engine, adding these services before the competitors catch up to the Google technologies might give Google an impossible advantage.