A.)The value that Google creates for their customers is that they are providing a very beneficial search engine. They believed that the existing search engines did a poor job of distinguishing between useful and trivial websites. So they built a search engine that not only examined words on web pages, and then index them as other search engines did but they also looked at where the words were being used and how many websites that were connected to the page. Therefore, giving their customers the most useful source at the top of the page.
B.)The value Google creates for there advertisers is that they only sell them the words that people put in when they search for something on the web. So which ever advertiser bids the most for the word will have their link put at the top of the page when someone is using Google and the sponsor does not pay Google unless a user clicks on their link.This value in the long run turns into higher revenues and profits because Google uses a automated bidding process. This way forces the bidders to pay a cent more than the bidder below them. Google found a significant way to make money and it is working, if they keep showing their customers and advertisers this method of value their profits will keep increasing.
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3 comments:
Google Question # 2. Jonathan Coltrain.
The sources of Google's competitive advantage are the fact that they are set finacially because the income they bring in each year. Also, other search engines use Google as a way to search for themselves. Since Google makes so much money I believe that this will keep them ahead of any imitating competitor. Also, Google use's a very unique auction that keeps advertisers happy because of the low bets that go on. What Google must do to keep competitors at bay is to continue exactly what they are doing. They need to keep turning the quickest and most accurate results for searches, and provide advitisers with constant options for there company.
Google Question #3. Jenna Giardina
I think that in the long run a company like Yahoo would have an advantage over Google. The advantage that Yahoo has is that you can do so many things on their site, include search like google. You can play games, look up news, theres a radio, also a mapquest thing. This is important because the way that our society is growing the more things you can do in one the better. Our phones are just not phones now, they are music players and internet providers, some have GPS for your friends.
Fourth Person respose,
I'm not really sure what to do because it says to answer all the questions, which my group has already done, and to answer #5 if you are the fifth person to answer, however I am the fourth. I'm not really sure what to do so I am considering this my post unless else specified.
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