Bishara Etienne #4

For the industry to return to profitability a number of things need to be done. I think that the airlines need to find and use different advertising techniques that will persuade people to fly. Also probably some of the airlines need to merge so that consumers will have less option and this can help raise the cost to fly. Furthermore I think that maybe the Government can intervene and find a way to reduce the cost of oil to the airline industry so that jet fuel can be cheaper.