When I was done reading the article tittled "Building a leadership brand", there was one section that seemed to jump out at me concerning the similarity between the 6 principles in our text. The strong leadership brand has many similarities in relation to the 6 principles of strategic leadership in chapter one of our text. The leadership brand follows 5 principles which include many instances that seem to agree towards the skills expressed within each of the 6 principles in the book. These similarities include; setting a strategy (Brand) & Vision/Direction (6 Prin); Managers internalize external constituents (Brand) & Being well informed (6 Prin); Development of skills (Brand) & Emotional intelligence (6 Prin). Dave Ulrich and Norm Smallwood also explain that it takes a long time to build a leadership brand, which in turn, also means that there has to be a lot of commitment/patience involved to created a great final product. Theses are just a few examples to provide evidence that the authors of "Building a leadership brand" agree with the views of strategic leadership.
My views of strategic leadership have changed slightly after reading the article and watching the DVD. I am a true believer in what Jack's was trying to promote as a leadership style. I think along the same lines as Jack and support everything he has to say. It was eye opening experience to see a billionaire speak about his experiences with meaning and passion behind it. The Leadership Brand concept has a lot of good ideas, but didn't change my view of leadership compared to Jack.
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