Level 3 Communication

Level 3 dealt with fiber-optics, and like most companies in the technological boom of the 90's, they were looking for rapid growth and even more rapid increase of assets. This was their planned strategy. While they were trying to attract large firms with their price cuts and attract demand with their high capacity network, they were trying to build up their monetary situation. Their plan, in its entirity, by cutting prices and offering a higher capacity network, was to generate a higher profit, by catching a large majority of the market.