Both authors, Dave Ulrich and Charles Hill would agree with each others view of strategic leadership. They both agree that all individuals have different characteristics. It is important as a company to identify these characteristics and choose managers accordingly. In "Building A Leadership Brand" it goes a little more in depth about how different types of companies hire managers with specific characteristics that match their unique image and customer expectations. They use the "outside-in" approach to establish this leadership brand.
My views on strategic leadership have not changed but after reading the Ulrich article I realized how difficult it may be for many companies to try to sustain a certain reputaion. I could definitely see how hiring the right manager is extremely important in retaining that image in the public eye. Training managers is important but changing their leader characteristics they carry can be very difficult and sometimes even impossible.
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