1. They now have Plus sizes
2. They donates clothes for homeless.
3.There is now a magazine just for home furnishings, bedding and rugs
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Welcome Senior Business Seminar students! This blog has been designed for members of section 01 of the fall 2007 Senior Business Seminar (BA471-01) at Franklin Pierce University. By using this blog students and the instructor will be able to engage in extended dialogue outside of the classroom. Throughout the semester students will be required to post to this blog and make comments about other people's postings.
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Liz Claiborne - Danielle O'Neill
1. The offer golf apparel for women.
2. They carry a line of luggage.
3. They have Monet jewelry.
1.) Since arriving at Liz Claiborne eleven months ago, CEO William McComb has outlined a radical plan for weaning the company off its reliance on department stores like Macy’s by building hundreds, if not eventually thousands, of its own retail stores.
2.) He has eliminated the roles of five group presidents and gave control of each major brand to a single team, rather than parceling out responsibilities for, say, accessories and department store sales to several different departments.
3.)They have whittled away all the distractions and focused on things that, if we put marketing dollars into, real marketing dollars into, and we work on out distribution strategy, we can really drive growth and value for our shareholders.
http://www.nytimes.com/2007/07/31/business/31liz.html?_r=1&n=Top/News/Business/Companies/Claiborne,%20Liz,%20Inc.&oref=slogin
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