Thursday, December 6, 2007
Staples-Nicole Damboise-Question #2
The organizational culture of the company has four parts, which are diversity, environment, community and ethics. Staples ensures that the workplace is diverse and accepts all races, age, and genders. They seek environmental excellence through providing products that are recyclable. Staples also helps the community by giving to charity. Lastly, Staples has a Code of Ethics that all employees need to follow, such as customer privacy and conflicts of interst.
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Staples- Joe Fields- #1
Staples was looking to lower prices significantly when entering the office supply market. They saw that there was an opportunity to cut costs significantly by cutting out the middle man and going straight to suppliers. They set a target of 4 million in first year sales. As staples grew quickly they kept all stores in the northeast to allow management to respond quickly to any problems they might run into. Staples also used a card system to keep track of customers. They found that eighty percent of their customers were return customers. Staples grew quickly and three years after opening their first store they had 27 stores and an annual sales run rate of $120 million.By keeping a close eye on products that were moving fast and what customers wanted, staples was able to manage their stores with great success.
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