The most recent acquisition by Apple happened right before the original IPOD was introduced in October 2001. While developing the IPOD and licensing the software to run it, they learned that Toshiba was building a comparable hard drive that could hold over 1,000 songs. Apple quickly cut a deal with them allowing them exclusive rights to the drive for eighteen months.
The strategy was to prevent Toshiba from entering the market while being able to be the first to get their product out to the masses. This was a very intellligent move because they capitalized on the initial buyers and made large profits right from the beginning. This acquisition made a lot of sense and was a good idea for Apple in the long run.
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