Thursday, December 6, 2007
Staples-Nicole Damboise-Question #2
Wednesday, December 5, 2007
Assignment #15- Apple/Napster Ques #3- Mike Dombrowski
Assignment #15- Apple/Napster- Question #3
Tuesday, December 4, 2007
Pepsi and Coke- Eric Yoshikawa- #1
Monday, December 3, 2007
Daniel Wolski: Post 15 question 3
Thursday, November 29, 2007
Senior Seminar- Assignment #15
(1) What strategic control systems are in place in your company?
(2) Describe your company's organizational culture.
(3) Is your company's organizational structure by function, geography, product, product-team, or multi-divisional?
(4) Is your company's structure tall or flat? How many levels exist in your company's structure?
Wednesday, November 28, 2007
Assignment #14- Ques 2- Mike Dombrowski
The strategy was to prevent Toshiba from entering the market while being able to be the first to get their product out to the masses. This was a very intellligent move because they capitalized on the initial buyers and made large profits right from the beginning. This acquisition made a lot of sense and was a good idea for Apple in the long run.
Assignment #14~ Mallory Clynes
In 2003, Pepsi-Cola unveiled a new advertising campaign, "Pepsi. It's the Cola," whichis the brand's first major campaign shift since 1999. This new campaign highlighted the popular soft drink that goes with everything from food to fun. In 1999 Pepsi's campaign was, "The Joy of Cola," and in 2000 it was changed to, "The Joy of Pepsi." Also in 2003, Pepsi promoted, "Pepsi Play for a Billion" where they gave 1000 consumers the change to play for $1 billion on a live television show in The WB.
Assignment #14 (5) - Sandra Adams
(5) The core competencies of Toyota are customer first, people are the most valuable resource, continuous improvement, and shop floor focus.
Using the customer first and people are the most valuable resource are the best core competencies to use to decide which new business opportunities to pursue. Since the demand has been growing for fuel efficient and environmentally friendly cars, Toyota decision to improve upon the hybrid car will only bring them towards more success. People are not able to afford gas guzzling SUVs and have developed a new found interest in the environment. By moving towards meeting those customer needs, Toyota will continue to be one of the most successful car manufacturer.Assignment #14 - Danielle O'Neill
The most recent strategic alliance that Sirius has formed was in December 2003, when Sirius signed a seven-year exclusive deal with the NFL to broadcast games in the 2005-2006 season. Sirius also signed a five-year deal with Howard Stern.
The most recent strategic alliance that XM has formed was in October 2004, when they signed an eleven-year $650 million deal with the MLB, giving XM exclusive rights to the satellite broadcast of MLB games beginning in 2005, including the World Series.
This makes sense for the companies because it justified the premium subscription price of its service for Sirius, and for XM it was a response to moves made by its competitor.
Tuesday, November 27, 2007
SENIOR SEMINAR- ASSIGNMENT #14
(1) Identify a strategic change your company has gone through in the last decade.
(2) What is the most recent acquisition your company has made? Identify and evaluate the strategic rationale behind this acquisition. Does it make sense?
(3) What is the most recent strategic alliance your company has formed? Identify and evaluate the rationale behind this alliance. Does it make sense?
(4) What is the most recent internal venture your company has undertaken? Identify and evaluate the rationale behind this internal venture. Does it make sense?
(5) What are the current core competencies of your company? How could your company use these core competencies to decide which new business opportunities to pursue?
Monday, November 26, 2007
Thermo Electron- Question #1-Nicole Damboise
thermo Electron- #2- Eric Yoshikawa
Thermo Electron- Question #2 Chad Schrepper
Question # 3 Danny Santana
Thermo Electron- Question #1- Mallory Clynes
CoCo Minott-#2
Thermo Electron - Question #3 John Garrity
The problems that occurred for Thermo Electron may be considered a downfall, but in comparison, shouldn’t degrade or invalidate the strategy that Mr. Hatsopoulos has created. Although rapid growth produced “premature” products per say and a complex corporate structure, the numbers say everything. Any large company are going to run into problems and downfalls in business, some more severe then others, but unless the numbers drastically change and the company’s success goes down the tube, the validity of the company shouldn’t be ruined by a few imperfections. Most of the problems due to the complex structure can be fixed or restructured with a little work. On the other hand, recalls and premature production needs to be relinquished because in the long run, there are no excuses for bad business. Bad business leads to more problems, and more problems pose a risk to the validity of the company.